2024 was a big year at Relo! Our Product & Engineering teams were hard at work - listening to customer needs and staying on top of cutting-edge trends in the industry to bring you new and innovative products throughout the year. Let's take a look back at new offerings Relo made available this year:
New Channels Added to Track
We know that although broadcast & social bring in the most value for sponsorships, it is still important to show ALL the value that partnerships bring in. That is why we have expanded the channels we cover to include:
- Owned Website and App
- In-Venue
Clients of Relo can now uncover additional value that assets seen on their websites or in a stadium bring in! And in 2025 we will add even more channels for you to uncover value from!
Automated Insights
Never dig for meaningful data again. We are using advanced technology to surface the most important pieces of data for you so you can always know where you stand and take action. Whether that is YoY performance data, quality score averages, and more - you can easily see important pieces of data with Relo’s newest product.
Athlete Tracking
Curious as to the value athletes generate for sponsorships and their impact on social media? You can now benchmark the performance of specific athlete accounts with Relo Metrics. We are tracking hundreds of athletes so you can see whose social performance tops them all.
Census Enhancements
Relo Census is the most comprehensive, accurate & granular sponsorship dataset across BOTH broadcast and social available to help fuel your insights & sponsorship strategy. This year we have expanded and are tracking the WNBA and College Football to now have 7 major leagues included.
We’ve also made it easy to create custom views of data and for you to see example posts and frames of best-in-class creative
And 2025 is looking to bring even more innovation - stay tuned!