Sponsorships span beyond just teams and leagues - players are bringing in significant value and reach with such a large and diverse audience via their own social channels. Relo Metrics recognizes the need to be able to better understand how athletes can contribute to sponsorships and are able to provide you with athlete data throughout our flagship product, the Media Value Center.
What kind of athlete data will you receive to help better understand the value they are or could be bringing in through their social accounts?
- You’ll be able to see the specific value different athletes bring to the teams that they play for
- You’ll be able to evaluate specific metrics for different athletes so you can better understand their reach and impact on social media
Let’s dive deeper into the data and comparisons you will be able to do on athlete’s social account performance:
Track how often different players are posting on various social channels:
You can see how often different athletes post on Facebook. Instagram, X & Tiktok - see which players post the most and how that trends week-over-week, month-over-month, etc.
See the engagement players have with their followers across the 4 major social channels:
You can monitor how engaging each player's social accounts are - by looking at the total number of engagements they receive on each platform and the engagement rate per 10K followers for a more apples-to-apples comparison between accounts. This can help brands identify athletes with more dedicated fan bases that would make for great partners.
There are many more social metrics you can track and compare within the Media Value Center as well!
Interested in seeing how much Sponsor Media Value athletes’ owned accounts are bringing in for brands they are working directly with? Relo can help with that too!
Reach Out to Learn More About Relo’s Athlete Tracking