---
title: "Beyond the Track: How Brands Won Big in F1’s First Half"
description: Discover how Formula 1's 2025 season set new records in sponsorship value and brand engagement, driven by social media and innovative activations.
image: https://blog.relometrics.com/hubfs/FORMULA%20ONE-1.png
---

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> ---
> 
> ### [Click here to unlock the full copy of the 2025 F1 Mid-Season Insights Report](https://insights.relometrics.com/2025-f1-mid-season-insights-report)
> 
> ---

### Entertainment, Street Circuits, and the Value of Track Design

Formula 1’s evolution into an entertainment property was underscored by Apple’s production of *F1 – The Movie*, starring Brad Pitt, and reports that Apple may bid for the sport’s U.S. media rights. This could mark a pivotal shift in how the sport reaches fans and creates sponsorship inventory, especially in the U.S. market.

On the track, **Monaco** emerged as the most valuable race for sponsors thanks to its slower pace, high lap count, and street circuit layout — conditions that maximized signage visibility. Miami also ranked high for exposure, with street circuits proving especially effective for Barrier Signage and Banners.

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcOeQFkjkut0xJOwbCwPrdR1ns2dSDlNPthF-G4R4pkq2c_mOE_K1U6kZVQD-TFN8WnPFG5EM_oj9TAVQTeGQueVZxsQpCQUV1B5Ib9Vs7xgYCQ4X_NIkN34MAt3yB-JTB_gW7z?key=Qw9YzxnePDHtcSo03e5TZg)![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcyhTg2213B8yfGoFwxFC2sbRK9wnxFLrKTy69VyHUKXn_iV_HOEEFdtYOdL9nRM80AR8f9SXkJqMcZeyC5UOvFGnHfUbe6z9FRRfu1AhRd3xAaaoKRaJSDWAgkKQ59uleijfdQ?key=Qw9YzxnePDHtcSo03e5TZg)

### Mid-Season by Numbers 

The best-performing content wasn’t always flashy—it was real. Fans responded most to posts that featured:

- $665M total Sponsor Media Value
- 300B social impressions with brand value
- 2.5M brand exposures
- 110+ brands earning $1M+ in SMV

 

### Additional Insights: 

- Ferrari drove $73M in social media value, topping all teams despite not winning a race.
- McLaren remains the only top team without a naming rights partner, a major opportunity given its record engagement.
- Formula 1’s social sponsorship value is now on par with the NBA, signaling rapid expansion in the U.S. market.
  
  <https://insights.relometrics.com/2024-nhl-end-of-season-insights-report>[Click here to unlock the full copy of the ](https://insights.relometrics.com/2024-annual-report-us-sports-scoreboard)<https://insights.relometrics.com/2024-annual-report-us-sports-scoreboard>[2025 F1 Mid-Season Insights Report](https://insights.relometrics.com/2025-f1-mid-season-insights-report).

 

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