Did you know you could be missing out on substantial value for your partners if you aren’t measuring the impact and value they are getting from fans attending your games? Relo Metrics has developed an innovative approach for measuring in-venue activations to provide you with a more holistic and well-rounded measurement solution that captures the overall value of in-venue assets as fans consume them.
We evaluate all TV-visible signage in the stadium, such as field-level signage, rotational LED’s, scoreboards and more - any signage that is visible to your fans while they are sitting in their seat will be valued. This gives you a great opportunity to show value for really engaging digital signage (like videos on your scoreboard) that might not always be picked up regularly on broadcast or social.
We spent time crafting our solutions and researching the most optimal way to measure to provide you with complete data and not just piecemeal together solutions to check the box to say we can give you data for a particular channel.
LEARN MORE ABOUT OUR IN-VENUE SOLUTION
Let's dive further into what makes Relo’s in-venue solution so unique:
- Relo can provide in-venue at the section-level versus just understanding an overarching attendance metric
- We have a member of our team visit your field/stadium to understand the layout and what activations are important to you since we understand each is so unique
What data can you expect to get when valuing in-venue exposures?
- The quality and quantity of in-venue exposures by incorporating perspectives from fans in the stands
- Our teams will collaborate with your team, to input attendance data, for the most accurate read on the results, per game, per season.
- The same metrics you see across other channels from Relo (Full Media Value, Sponsor Media Value, Impressions, Exposures, etc) so you can compare and contrast the performance of assets in-venue to on broadcast, social, and streaming platforms
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Exhibit A: Closer View of Partner Placement |
Exhibit B: Further View of Partner Placement |
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Based on the vantage point from this section, the scoreboard would have a higher MVP Score. |
Based on the vantage point from this section, the scoreboard would have a lower MVP Score. |
Want to learn more about our plans for in-venue measurement? Listen to our CEO, Jay Prasad, talk through what we are building and why we believe it is the most comprehensive offering on the market with Sports Business Journal: