Meet Relo Edge: Faster Answers, Smarter Sponsorship Decisions

If you work with sports sponsorships—brand, agency, or rights holder—you juggle a lot: proving value, spotting what to optimize, and getting the right story in front of stakeholders. The newly redesigned Relo Edge was built to make that work simpler, faster, and a lot more insightful.

Why Edge, why now?

Sponsorship has evolved across broadcast, streaming, social, and in-venue. Relo Edge brings these channels together in one modern workspace so you can:

• See the full picture of exposure and value across channels.
• Find insights in seconds with intuitive filters and guided analytics.
• Prove performance to partners and leadership with on-brand, exportable reports.

Under the hood, Edge is powered by computer-vision and language models tuned for sponsorship contexts, plus rigorous QA and trusted data partnerships—so you spend less time hunting for clips and more time acting on them.

WANT TO SEE RELO EDGE, LIVE? BOOK A DEMO HERE

What Makes Edge's Data Different?

• Purpose-built AI: Models are trained for sports environments to detect logos, messages, and sponsor contexts—across broadcast, streaming, and social content.

• Quality safeguards: Systematic checks and human review reduce noise so your conversations stay focused on action, not anomalies.

• Breadth that keeps growing: Edge continues to expand channel coverage (including newer signal types like verbal mentions and in-venue) and adds richer descriptors over time.

• Interoperability: Many clients connect Edge data with their first-party sources (e.g., via secure data sharing) to power MMM or internal dashboards.

Looking Ahead:

We’re continuing to invest in the following to make Edge the most sophisticated platform available:

• Broader coverage across channels that matter to sponsorships.
• Even higher accuracy through ongoing model and pipeline improvements.
• Guided, AI-assisted workflows that offer insights faster and help teams act on them. 
  
  

Get Your Edge: 

Ready to see your portfolio through a clearer lens—and turn recordings and posts into outcomes? The new  Relo Edge brings your sponsorship world into one place, with actionable insights you can trust and share.

Want a tailored walk-through for your brand, agency, or property? Reach out to your Relo team, and we'll set up a session focused on your goals.