As we prepare for the 2025 wrap-up, let's dig in on our top favorite results in our 2024 U.S. Sports Scoreboard - this one highlighting the surge in women’s sports as one of the fastest-growing engines of sponsorship value, thanks to landmark deals, social engagement, and first-mover brand advantage.
2024 marked a historic turning point for women’s sports. The WNBA secured a record-breaking $2.2B media rights deal with Disney, Amazon, and NBCU. Expansion, increased primetime visibility, and sold-out arenas became the new norm.
The momentum wasn't just in broadcast. Sponsorship interest surged as more brands recognized the engagement, loyalty, and growth potential of these audiences.
Click here to unlock the full copy of the 2024 US Sports Scoreboard Insight Report
Despite smaller followings, WNBA teams had the highest engagement rates across platforms. The Indiana Fever generated $43.5M in social post value—an increase of 984% year-over-year.
Other teams like the Chicago Sky and Seattle Storm also experienced explosive growth. The league led all major properties in TikTok engagement for branded content.
The best-performing content wasn’t always flashy—it was real. Fans responded most to posts that featured:
This shift in tone elevated performance and trust, helping brands create stronger emotional connections with fans.