Unlocking the Full Value of Sponsorship with Relo Edge and Relo Census

In today’s sponsorship landscape, measurement isn’t optional, it's strategic. Brands and rights holders alike are under increasing pressure to prove value, optimize assets, and make smarter partnership decisions.

But measurement alone isn’t enough.

To truly maximize sponsorship performance, you need two complementary perspectives:

• Deep, granular insight into your own assets
  
  
• Broad, market-level context to understand how you compare
  
  

That’s exactly where Relo Edge and Relo Census come together.

Individually, they’re powerful. Together, they unlock a complete sponsorship intelligence ecosystem.

Relo Edge: Deep Dive Into What Matters Most to You

Relo Edge is designed for precision.

It gives you a granular look at the assets and brands you care about most, whether you’re a brand tracking your sponsorship investments or a rights holder measuring the performance of your inventory.

With Edge, you can:

• Drill into your exact sponsorship assets
  
  
• View every social post and broadcast frame
  
  
• Access a deep visual library of real examples
  
  
• Analyze exposure at the most detailed level
  
  
• Share bespoke, asset-specific data internally or with partners
  

Edge allows you to better understand which placements drove the most value, how specific assets performed across channels and where performance was strongest (or needs improvement).

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Relo Census: The Market-Wide Perspective 

While Edge focuses on your world, Relo Census expands the lens.

Census analyzes every brand and every asset in a standardized way across teams, leagues, and markets. That standardization is powerful because it enables apples-to-apples benchmarking.

With Census, you can:

• Benchmark against other brands, teams, and leagues
  
  
• See who competitors are working with
  
  
• Identify partnership whitespace and prospecting opportunities
  
  
• Compare performance against best-in-class examples
  
  
• Understand broader category trends
  
  

Census provides that high-level overview and bigger picture that gives you the confidence to walk into renewal or prospecting conversations armed with data.

The Real Power: Using Relo Edge and Relo Census Together 

The magic happens when you combine both.

1. Measure Deeply. Benchmark Broadly.

Edge gives you granular insight into your specific assets.

Census allows you to contextualize that performance against the wider market.

It’s the difference between knowing you performed well and knowing you outperformed the category.

2. Optimize with Evidence

With Edge, you can see exactly how your placements appear across broadcast and social, frame by frame and post by post.

With Census, you can compare that exposure to standardized market data to understand:

• Are your placements competitive?
  
  
• Are there formats delivering stronger results elsewhere?
  
  
• Are certain asset types over- or under-utilized?
  
  

You move from reporting performance to actively optimizing it.

3. Strengthen Internal and External Conversations

Edge gives internal teams and partners access to bespoke, highly specific data that builds trust and transparency.

Census adds strategic context for leadership conversations.

For brands, this means smarter spending decisions. For rights holders, it means more compelling renewal and prospecting narratives.

4. Turn Data Into Opportunity

Edge shows you the performance of assets you already own.

Census helps you identify assets you should pursue.

Because Census analyzes the full market in a standardized way, it enables:

• Prospecting based on real exposure data
• Identifying underleveraged teams or categories
• Spotting whitespace opportunities
• Finding best-in-class activations to replicate
  
  

Together, they transform sponsorship from reactive reporting to proactive strategy and ensure you’re not just measuring sponsorship, you’re maximizing it.