Relo Metrics’ 2024 report showcases how strategic placements—from home plate to hockey boards to jersey patches—delivered billions in sponsor value across broadcast and social.
MLB’s Home Plate Signage Reigns Supreme
In 2024, one placement delivered unmatched visibility and value: Home Plate Signage in the MLB. With 2,430 games and constant broadcast exposure from premium camera angles, this asset generated $1.9 billion in sponsor media value.
Its consistency, frequency, and prominent location make it the gold standard for brands looking to maximize exposure on linear TV.
Digitally Enhanced Dasherboards Deliver Premium Quality
The NHL’s Digitally Enhanced Dasherboards (DEDs) showed how innovation can amplify value. These placements accounted for 40% of the league’s total broadcast SMV and delivered the highest value per exposure among all rotational assets.
Key performance drivers:
- Customizable animations and creative formats
- Prime positioning in high-action zones
- High share of voice during gameplay without disrupting flow
Click here to unlock the full copy of the 2024 US Sports Scoreboard Insight Report
Jersey Patches Dominate on Social
On social platforms, jersey patches—especially in the NBA and WNBA—led the charge. These placements appeared in more posts than any other asset and averaged $1,165 in SMV per post.
Their proximity to athletes, combined with the volume of player content shared across channels, made jersey patches especially effective in:
- Driving brand recall
- Increasing shareability
- Reinforcing sponsor-player association
Additional Insights
- Sideline personnel branding in the NFL, despite restrictions, cracked the top 10 placements.
- Animated assets on digital boards yielded higher creative value than static logos.
- Social media favored player-focused placements like jersey patches and branded content.