--- title: Where Value Lives – The Most Impactful Sponsorship Placements description: Discover how strategic sponsorship placements across major sports leagues drive exceptional brand value and exposure, as highlighted in Relo Metrics' 2024 US Sports Scoreboard report. image: https://blog.relometrics.com/hubfs/SponsorPulse-1.png --- Share: [mailto:?subject=Where%20Value%20Lives%20%E2%80%93%20The%20Most%20Impactful%20Sponsorship%20Placements&body=https%3A%2F%2Fblog.relometrics.com%2Fwhere-value-lives-the-most-impactful-sponsorship-placements](mailto:?subject=Where%20Value%20Lives%20%E2%80%93%20The%20Most%20Impactful%20Sponsorship%20Placements&body=https%3A%2F%2Fblog.relometrics.com%2Fwhere-value-lives-the-most-impactful-sponsorship-placements) **Relo Metrics’ 2024 report showcases how strategic placements—from home plate to hockey boards to jersey patches—delivered billions in sponsor value across broadcast and social.** MLB’s Home Plate Signage Reigns Supreme  In 2024, one placement delivered unmatched visibility and value: Home Plate Signage in the MLB. With 2,430 games and constant broadcast exposure from premium camera angles, this asset generated $1.9 billion in sponsor media value. Digitally Enhanced Dasherboards Deliver Premium Quality** ** The NHL’s Digitally Enhanced Dasherboards (DEDs) showed how innovation can amplify value. These placements accounted for 40% of the league’s total broadcast SMV and delivered the highest value per exposure among all rotational assets. Key performance drivers: - Customizable animations and creative formats - Prime positioning in high-action zones - High share of voice during gameplay without disrupting flow    ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXd3U85hFeqbDnwj1ZOTFZbhyg8gaB1jVYxNZr4lce8MCpyz__E1VQ755ZTaWfZxp2ts7eg75EGBpUsVveqFRzPZvxfbX4QpFIkPSmdbsFplM3cYU5aqsN1cbpb42M_LShAx0tY?key=P7Pb6hoqlUQv9pqVeZ_fAw) --- ### [Click here to unlock the full copy of the 2024 US Sports Scoreboard Insight Report](https://insights.relometrics.com/2024-annual-report-us-sports-scoreboard) --- Jersey Patches Dominate on Social  On social platforms, jersey patches—especially in the NBA and WNBA—led the charge. These placements appeared in more posts than any other asset and averaged $1,165 in SMV per post. Their proximity to athletes, combined with the volume of player content shared across channels, made jersey patches especially effective in: - Driving brand recall - Increasing shareability - Reinforcing sponsor-player association ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeSyCZ-K3SVk4wbpc7QAHkvFcyanCMEcRbpoEzTY1h-biVnRHtXH8zT9NCprzVtb6PkSGe2wBi9J17VygCMXMEXeTxiEIOsXVORkEtZVk4wclyQ7aC0VtoMUOXZFZWnxDIGWj6l?key=P7Pb6hoqlUQv9pqVeZ_fAw) Additional Insights   - Sideline personnel branding in the NFL, despite restrictions, cracked the top 10 placements. - Animated assets on digital boards yielded higher creative value than static logos. - Social media favored player-focused placements like jersey patches and branded content.   ### [Click here to unlock the full copy of the 2024 US Sports Scoreboard Insight Report](https://insights.relometrics.com/2024-annual-report-us-sports-scoreboard) ## See Your Sponsorship Data in Action [Schedule a Demo](https://9393297-hs-sites-com.sandbox.hs-sites.com/contact-us) ### Subscribe to **Our Blog** Keep Up with the pros ## View our latest posts ```json { "@context" : "https://schema.org", "@id" : "https://blog.relometrics.com#website", "@type" : "Website", "name" : "Relo Metrics", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://blog.relometrics.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://blog.relometrics.com#organization" }, "url" : "https://blog.relometrics.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://blog.relometrics.com/where-value-lives-the-most-impactful-sponsorship-placements#webpage", "@type" : "WebPage", "about" : { "@id" : "https://blog.relometrics.com#organization" }, "dateModified" : "2024-10-01T12:0000+0000", "datePublished" : "2025-08-19T15:0000+0000", "description" : "Discover how strategic sponsorship placements across major sports leagues drive exceptional brand value and exposure, as highlighted in Relo Metrics' 2024 US Sports Scoreboard report.", "image" : { "@id" : "https://blog.relometrics.com/where-value-lives-the-most-impactful-sponsorship-placements#primaryimage", "@type" : "ImageObject", "caption" : "", "url" : "https://9393297.fs1.hubspotusercontent-na1.net/hubfs/9393297/SponsorPulse-1.png" }, "inLanguage" : "en", "isPartOf" : { "@id" : "https://blog.relometrics.com#website" }, "name" : "Where Value Lives – The Most Impactful Sponsorship Placements", "url" : "https://blog.relometrics.com/where-value-lives-the-most-impactful-sponsorship-placements" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Ryan Meizinger", "url" : "https://blog.relometrics.com/author/ryan-meizinger" }, "dateModified" : "2025-08-19T15:00:01.135Z", "datePublished" : "2025-08-19T15:00:00.000Z", "headline" : "Where Value Lives – The Most Impactful Sponsorship Placements", "image" : [ "https://blog.relometrics.com/hubfs/SponsorPulse-1.png" ], "mainEntityOfPage" : { "@id" : "https://blog.relometrics.com/where-value-lives-the-most-impactful-sponsorship-placements", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.relometrics.com/hubfs/Relo%20Metrics_Logo_POS_RGB-1.png" }, "name" : "Relo Metrics" } } ```