If you work with sports sponsorships—brand, agency, or rights holder—you juggle a lot: proving value, spotting what to optimize, and getting the right story in front of stakeholders. The newly redesigned Relo Edge was built to make that work simpler, faster, and a lot more insightful.
Sponsorship has evolved across broadcast, streaming, social, and in-venue. Relo Edge brings these channels together in one modern workspace so you can:
Under the hood, Edge is powered by computer-vision and language models tuned for sponsorship contexts, plus rigorous QA and trusted data partnerships—so you spend less time hunting for clips and more time acting on them.
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Purpose-built AI: Models are trained for sports environments to detect logos, messages, and sponsor contexts—across broadcast, streaming, and social content.
Quality safeguards: Systematic checks and human review reduce noise so your conversations stay focused on action, not anomalies.
Breadth that keeps growing: Edge continues to expand channel coverage (including newer signal types like verbal mentions and in-venue) and adds richer descriptors over time.
Interoperability: Many clients connect Edge data with their first-party sources (e.g., via secure data sharing) to power MMM or internal dashboards.
We’re continuing to invest in the following to make Edge the most sophisticated platform available:
Ready to see your portfolio through a clearer lens—and turn recordings and posts into outcomes? The new Relo Edge brings your sponsorship world into one place, with actionable insights you can trust and share.
Want a tailored walk-through for your brand, agency, or property? Reach out to your Relo team, and we'll set up a session focused on your goals.