Relo Metrics’ 2024 report showcases how strategic placements—from home plate to hockey boards to jersey patches—delivered billions in sponsor value across broadcast and social.
MLB’s Home Plate Signage Reigns Supreme
In 2024, one placement delivered unmatched visibility and value: Home Plate Signage in the MLB. With 2,430 games and constant broadcast exposure from premium camera angles, this asset generated $1.9 billion in sponsor media value.
Its consistency, frequency, and prominent location make it the gold standard for brands looking to maximize exposure on linear TV.
Digitally Enhanced Dasherboards Deliver Premium Quality
The NHL’s Digitally Enhanced Dasherboards (DEDs) showed how innovation can amplify value. These placements accounted for 40% of the league’s total broadcast SMV and delivered the highest value per exposure among all rotational assets.
Key performance drivers:
Jersey Patches Dominate on Social
On social platforms, jersey patches—especially in the NBA and WNBA—led the charge. These placements appeared in more posts than any other asset and averaged $1,165 in SMV per post.
Their proximity to athletes, combined with the volume of player content shared across channels, made jersey patches especially effective in:
Additional Insights