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  The Heart of Measurement and Evaluation in Sports Sponsorship

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  Five Sponsorship Trends That Will Cost your Business Revenue

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  If You Build It, They Will Come

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  Sponsorships Are Changing

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  Using Sponsor Analytics to Negotiate Media Value

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  Why Full Funnel Attribution Is Key to Sports Sponsorship Success

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  NHL Teams Will Earn Up to $3.6M in Broadcast Value From New Asset

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  TikTok Valuation in Sports Sponsorships

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  5 Best Practices in Sports Sponsorship Data Analysis

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